Back from the Paris-Dakar in time

Back from the Paris-Dakar in time

Now we’ve got the BikerTek parts all sorted, Ted and Paul are doing a fantastic job in the design studio pulling all the packaging and posters together. Paul (seated) is not long back from the Paris-Dakar to work on our campaign. He rides a Triumph Thruxton and a classic Suzuki scrambler when he’s not in the studio.

“It has been great to work on a project so close to my heart, “he says. “Especially when I learnt that despite being an experienced older rider, I was in fact in the highest risk group for a serious accident. Basically, a 35-55

year-old male with a high cc motorcycle who likes nothing better than a blast on the bike at the weekend.

“It certainly made me think that easing off the throttle a little or not riding so aggressively probably isn’t such a bad idea. Especially with the risks involved.